Today’s social platforms haves audiences ranging in sizes of hundereds of millions into the bilions. This means that regardless of your business, you can bet that your customers are spending time on social media.
Unsure of which social platforms are best for your business? We’re here to help. Our social advertising plans will clearly identify which social platforms your target audience uses most often, what targeting details are needed to reach them, and what type of content will drive engagement.
Google earns over 5 billion searches everyday. As the dominant search engine for most of the world, businesses use Google search ads to promote their products and services toward audiences who are actively searching for them.
Understanding which keywords your ads should focus on and how much you should bid per click is an important step when creating your Google Search ads strategy. If you’re having difficulty navigating these waters, Wayfinder is here to help.
We’ll breakdown which keywords are best suited for your business, Which bidding strategies are best for your budget, and what type of copy and value propositions will earn the attention and engagement of your target audience.
Display ads come in a wide variety of shapes and sizes and are seen just about everywhere on the internet and are primarily used by businesses to create positive impressions on their target audiences.
If you think a display advertising campaign is right for your business but aren’t sure where to start, we’re here to help. We’ll help you identify which display network is best suited for your business, which websites your ads should target, how much to budget and what type of creative and copy will build a strong and lasitng impression on your audience.
What’s Included
In our Advertising Plans
STEP BY STEP GUIDE
From selecting your campaign goals to your publishing strategy and daily budget, we breakdown your advertising strategy into a somple step-by-step guide and action plan that can immediately be put into action.
Customer Personas
A critical asset for all business, your personas help direct your marketing and sales strategies. We’ll create customer personas based on your current and propestive audiences. The more you know about your customers, the better you’re able to reach and engage with them
Audience targeting
We clearly breakdown and lay out the specific settings, options and targeting details needed in your advertising campaigns to reach your personas and retarget your most valueable audiences.
Ad Copy
Successful advertising campaigns include messaging and calls-to-action that earn attention and drive engagement. Our plans include specific ad copy and messaging you can simply copy & paste in your campaigns to get them up and running as quickly as possible.
STRATEGY EDUCATION
Simply providing isn’t enough. We explain the stragegy behind each decision and recommendation so you learn and understand the various advertising tools and options to make informed decisions and take control of your campaigns.
A/B TESTING
Testing is a huge part of digital advertising. Our plans clearly breakdown what and how to test your ads to continually optimize your campaigns to improve engagement with your most valuable audiences.
Budget Breakdown
Our plans include detailed monthly and daily ad spend breakdowns based on your budget so you can rest easy knowing your campaign is optimized to earn maximum results while staying within your budget.
Metrics
You can’t improve what you don’t measure. We specifiy metrics you should track trhoughout your campaign, what each metric means, and how to easily measure them.
1:1 Campaign Setup
After we’ve reviewed you strategy together and you’re ready to set up your ad campaign, we’ll walk you through the entire campaign setup process through screen sharing and video chat to ensure your campaign launches successfully!
Our Process
Align On Priorities
We’ll set up a call to understand what your business priorities are, ensure we’re a good fit and align on which specific marketing strategies will help your business reach its goals.
Learn & Research
We’ll drill down into the specific deails of your business and customer base. This involves focused research into the recent trends of your unique business environment and customer decision making process.
Strategy & Plan of Action
Once we understand your business environment and customer base, we’ll create an advertising strategy specifically designed to reach your target audience and drive engagement.
We’ll schedule a connect to walk you through your advertising strategy and plan of action of your approval.
1:1 Walkthrough Support
When you’re ready we’ll schedule a 1:1 session where we’ll walk you through your campaign setup process and answer any additional questions you might have, ensuring that you’re ready to launch and manage your campaign.
Want Help Launching
Your social Advertisement Strategy?
